PERAN DAN POSISI PUBLIC RELATIONS DALAM HOSPITALITY INDUSTRY

UNSPECIFIED (2013) PERAN DAN POSISI PUBLIC RELATIONS DALAM HOSPITALITY INDUSTRY. Jurnal Ilmu Sosial JIS, Vol 12 (2). pp. 30-39. ISSN 1411-8254

[img]
Preview
PDF
27Mb

Abstract

Abstract: The role of public relations in hospitality industry had been significantly increasing along with the rapid growth of the industry. A study of the issue in 2 respective hospitals and a hotel indicates that each had set a different level of position within the management. Regardless to the type of the organization, public relations with the higher level of position had a better access to resources and decision making, which consecutively put them as expert prescriber. Conversely, a stumpy management value had dispose public relations as a merely communication technician. Organizational culture and communication climate were considered as determinants to how the management perceives public relations. Keywords: public relations, hospitality industry

Item Type:Article
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Social and Political Sciences > Department of Communication
ID Code:40040
Deposited By:Jurusan Ilmu Komunikasi Fisip Undip
Deposited On:02 Sep 2013 14:04
Last Modified:09 Sep 2013 15:28

Repository Staff Only: item control page