ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT MENGKONSUMSI DAGING HALAL (Studi pada konsumen Muslim Semarang)

SAFITRI, Afriana and WIDIYANTO, Ibnu (2013) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT MENGKONSUMSI DAGING HALAL (Studi pada konsumen Muslim Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

This study is aimed to analyze and provide empirical evidence about whether subjective norm and behavioral control influence on religious awareness on halal products and intention to eat halal meat. This research used a multiple linear regression method with SPSS for windows software. The population was the moslem people of Semarang who ate red meat. The number of samples are 100 respondents and the sampling method was accidental sampling. The result showed that subjective norm and behavioral control have positive and significant impacts on religious awareness on halal products. Further religious awareness on halal products, subjective norm and behavioral control have also positive and significant impacts on intention to eat halal meat. The most dominant variable of model 1 is subjective norm , while for model 2, religious awareness on halal products is the highest influence on intention to eat halal meat.

Item Type:Thesis (Undergraduate)
Additional Information:subjective norm, behavioral control, religious awareness, behavioral intentionsubjective norm, behavioral control, religious awareness, behavioral intention
Uncontrolled Keywords:subjective norm, behavioral control, religious awareness, behavioral intention
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:39370
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:21 May 2013 10:17
Last Modified:21 May 2013 10:17

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