ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT MENGKONSUMSI DAGING HALAL (Studi pada konsumen Muslim Semarang)

Abstract

This study is aimed to analyze and provide empirical evidence about whether subjective norm and behavioral control influence on religious awareness on halal products and intention to eat halal meat. This research used a multiple linear regression method with SPSS for windows software. The population was the moslem people of Semarang who ate red meat. The number of samples are 100 respondents and the sampling method was accidental sampling. The result showed that subjective norm and behavioral control have positive and significant impacts on religious awareness on halal products. Further religious awareness on halal products, subjective norm and behavioral control have also positive and significant impacts on intention to eat halal meat. The most dominant variable of model 1 is subjective norm , while for model 2, religious awareness on halal products is the highest influence on intention to eat halal meat.