ANALISIS PENGARUH PERSEPSI HARGA, PERSEPSI KUALITAS PRODUK, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR SUZUKI (Studi Pada Pembeli – Pengguna Sepeda Motor Suzuki di Kota Solo)

Abstract

This research is grounded by the decreased sale of Suzuki when compared to its competitors such as Yamaha and Honda. As for the problem in this research is “How perceptiont of price, perception of quality products, and promotional product purchasing decisions influence the Suzuki motorcycle?” The purpose of this research is to analyze the effect of each variable perceptiont of price (X1), perceptiont of product quality (X2), and promotion (X3) on purchase decision (Y). In this research, data were collected through questionnaire method against 100 respondens purchaser and user of Suzuki motorcycles in Solo with the purposive sampling. This method is used to determine the responses of respondents for each variable. The calculation results obtained that the factors having the most positive and significant influenceon purchase decisionsis promotion. Price also has a positive and significant impact on purchasing decisions. The quality of the product factors has a positive and significant impact onpurchasing decisions. Judge that a good quality product will increase purchasing decisions