Impact of a Social Marketing Campaign Promoting Dark-green Leafy Vegetables and Eggs in Central Java,Indonesia

Satoto, Satoto and de Pee, Sakdia and Bloem, Martin W. and Yip, Ray and Sukaton, Asmira and Tjiong, Roy and Shrimpton, Roger and Muhilal, Muhilal and Kodyat, Benny (1998) Impact of a Social Marketing Campaign Promoting Dark-green Leafy Vegetables and Eggs in Central Java,Indonesia. International Journal for Vitamin and Nutrition Research .

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In order to work towards further reduction of vitamin A deficiency in central Java, Indonesia, a social marketing campaign promoting eggs and dark-green leafy vegetables was initiated in March 1996. The nutritional surveillance system (December 1995- December 1996) found the following. The campaign's messages were well noticed. Consumption of at least one egg in the past week increased from 80% to 92% in mothers and from 78% to 92% in children 1236 months old. It increased in all socio-economic groups and was independent of ownership of chickens. Most eggs had been purchased. The quantity of vegetables prepared increased from 93 to 111 g/person daily and most was purchased. Vitamin A intake increased from 335 to 371 RE/d for mothers and from 130 to 160 RE/d for children. Serum retinol levels increased after the start of the campaign, and were related to egg consumption and vitamin A intake. Because 1. data were collected in such a way that respondents were not aware of the link between data collected and the campaign, and 2. vitamin A status increased and was related to increased consumption of eggs and vitamin A intake, we conclude that the social marketing campaign was successful.

Item Type:Article
Subjects:H Social Sciences > HC Economic History and Conditions
Divisions:Faculty of Economics and Business > Department of Economics and Development Studies
ID Code:389
Deposited By:Mr. Sugeng Priyanto
Deposited On:18 Aug 2009 19:20
Last Modified:18 Aug 2009 19:20

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