Satoto, Satoto and de Pee, Sakdia and Bloem, Martin W. and Yip, Ray and Sukaton, Asmira and Tjiong, Roy and Shrimpton, Roger and Muhilal, Muhilal and Kodyat, Benny (1998) Impact of a Social Marketing Campaign Promoting Dark-green Leafy Vegetables and Eggs in Central Java,Indonesia. International Journal for Vitamin and Nutrition Research .
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Official URL: http://verlag.hanshuber.com/Zeitschriften/IJVNR/98...
In order to work towards further reduction of vitamin A deficiency in central Java, Indonesia, a social marketing campaign promoting eggs and dark-green leafy vegetables was initiated in March 1996. The nutritional surveillance system (December 1995- December 1996) found the following. The campaign's messages were well noticed. Consumption of at least one egg in the past week increased from 80% to 92% in mothers and from 78% to 92% in children 1236 months old. It increased in all socio-economic groups and was independent of ownership of chickens. Most eggs had been purchased. The quantity of vegetables prepared increased from 93 to 111 g/person daily and most was purchased. Vitamin A intake increased from 335 to 371 RE/d for mothers and from 130 to 160 RE/d for children. Serum retinol levels increased after the start of the campaign, and were related to egg consumption and vitamin A intake. Because 1. data were collected in such a way that respondents were not aware of the link between data collected and the campaign, and 2. vitamin A status increased and was related to increased consumption of eggs and vitamin A intake, we conclude that the social marketing campaign was successful.
|Subjects:||H Social Sciences > HC Economic History and Conditions|
|Divisions:||Faculty of Economics and Business > Department of Economics and Development Studies|
|Deposited By:||Mr. Sugeng Priyanto|
|Deposited On:||18 Aug 2009 19:20|
|Last Modified:||18 Aug 2009 19:20|
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