STRATEGI PENGEMBANGAN OBYEK WISATA BATIK KOTA PEKALONGAN

HASWORO, Ardhika Sukmasakti and HAYATI, Banatul (2012) STRATEGI PENGEMBANGAN OBYEK WISATA BATIK KOTA PEKALONGAN. Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

The Pekalongan city as a tourist attraction batik is quietly potential. Nevertheless, the number of tourist visits batik in Pekalongan likely decreasing from 2007 – 2010. This research aims to provide an overview of the development of batik tourism in Pekalongan and to analyze the development strategy batik tourism in Pekalongan. Using the AHP, this research identifies several aspects to investigate the Batik tourism development strategy including promotional, institutional, and infrastructure aspects. The result shows that among those three aspects, promotional aspect is chosen as the main aspect for the strategy. The result also shows that national and international batik festival are considered the most important strategy to attract more tourists to come. The batik festival can be increasing the number of tourist visits in Pekalongan

Item Type:Thesis (Undergraduate)
Additional Information:Development strategy of batik tourism, AHP (Analysis Hierarchy Process), Promotion, Batik Festival
Uncontrolled Keywords:Development strategy of batik tourism, AHP (Analysis Hierarchy Process), Promotion, Batik Festival
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Economics and Development Studies
ID Code:37691
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:20 Dec 2012 10:57
Last Modified:20 Dec 2012 10:57

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