PERAN HUMAS RUMAH SAKIT TELOGOREJO DALAM MENINGKATKAN CITRA POSITIF DI HADAPAN MASYARAKAT

Abstract

Background The hospital is one of the agencies who daily have to come face to face with people. So that means and how the hospital family is very important to deal with customers. Community hospital bias that determines whether or not to say in dealing with customers. One customer Telogorejo Hospital named Mrs. Ariyani complaint about the service one of the doctors who had the initials LS unpleasant. In letters to the mother Ariyani memerikasakan explained that while his son, a doctor with the initials LS patients deal with unpleasant face. It is the underlying I took the title role of public relations in the hospital Telogorejo enhance the positive image before the public. Method of research Qualitative research method is a method to investigate objects that can not be measured with numbers - numbers or other measures that are exact. Qualitative research can also be interpreted as the research is descriptive and tend to use inductive analysis approach. Qualitative research more subjective than quantitative research or survey and using very different methods of collecting information, especially individuals in the use of in-depth interviews and focus groups. This qualitative data collection techniques using the interview (interview) The results Internal public relations activities include program Telogorejo Hospital maintain good relationships with physicians, activities press releases, advertorial activities, monthly reports, and analyzes and news clipping. External public relations activities Telogorejo Hospital includes Indonesia smile, health seminars, blood donation and free medical treatment. The role of public relations in dealing with the public relations is not authorized to deal with complaint of the patient, family members, and the general public. PR is also not responsible for firm resolve .. Conclusions and suggestions Based on research conducted can be concluded that the programs conducted Hospital Public Relations Telogorejo been effective. Every event held Telogorejo Hospital received good response from the community seen from the number of participants exceeds the predictions of Public Relations. Advice given more active in informing the activities to be carried out to employees so that all employees know what activities are to be held the PR.