MENGINTERPRETASIKAN FASHION PRIA METROSEKSUAL DALAM FASHION BLOG (ANALISIS RESEPSI TERHADAP BLOG BRYAN BOY)

Abstract

ABSTRACT INTERPRETING THE METROSEXUAL MEN’S FASHION THROUGH FASHION BLOG (ANALYSIS OF RECEPTION OF BRYAN BOY’S BLOG) Fashion has been ‘a daily diet’ in big cities which have high-fashion awareness; it raises critics to men with high awareness of fashion and its attributes which is shown by Bryan Boy on his blog. This study aims to identify the interpretation of blog viewer towards Bryan Boy’s fashion attributes and performance on his blog by performativity theory of Butler and constructivism paradigm of Lincoln and Guba. Stuart Hall audience analysis, which emphasized on imformants’ nations, which icluded: dominant code, negotiated code, and oppositional code, was performed. The subject of study wasreaders of Bryan Boy fashion blog, defined as people who read, view, and interpret communication messages contained in this blog, urban society, below 20 year-old, andwere aware of fashion. The result shows that fashion blog as a medium of mass communication affects the appearance of urban society, especially the blog readers. However, the information were filtered, selected, or even rejected due to individual factors which affected their reaction. Concept of men-fashion for men’s clothing is the innovation of men to present themselves. Performativity shown on Bryan Boy’s blog shows that clothes is irrationally fascinating, due to discriminations accordance with the latest fashion, not based on reality but empathically spectacular. Based on study using reception analysis on Bryan Boy fashion blog. Writer found difference of interpretations between informants. Daisy, Gendis, Wahyu, Acnis, and Joseph were in negotiated positions. In their opinion, even the most eccentric appearance of Bryan Boy did not necessarily mean inappropriate in Indonesia as long as the users is confident enough to use it in proper situation. Rizky and Ruwianti were in opositional position. They stated that they had not been interested in Bryan Boy’s appearance since the beginning. In their opinion, his opinion was too extreme yet unique, but they still be a measurement tio his or her fashion taste. The study found that audiences were active public and did not take contents of a blog for granted but they processed and interpreted the messages. Keywords : Metrosexual men, Men-fashion, Bryan Boy’s Blog