Attitudinal Explanation On Virtual Shopping Intention

Ritzky Karina , Brahmana and Rayenda , Brahmana (2012) Attitudinal Explanation On Virtual Shopping Intention. proceedings intl conf information system business competitiveness . ISSN 978-979-097-198-1



Virtual stores provide great efficiency in the retail value chain, and their existence has tremendously paved the way for electronic commerce. Understanding the intention of consumers to shop online in attitudinal perspective will provide important contribution to the area of e-commerce. This research proposes Task Technology Fit, Perceived Ease of Use, and Perceived Usefulness as the factors that drive consumers’ intention. The results from our survey study of 310 online consumers in Indonesia indicate that user TTF is the determinant for PEoU and PU. Our hierarchical model also reports that PEoU is the mediating effect on the relationship between TTF and Intention. The resulting model explains a large portion of the factors that lead a user’s behavioural intention to use a virtual shop. Keywords: Perceived Usefulness, Perceived Ease of Use, Task Technology Fit, Virtual Shopping

Item Type:Article
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:UNDIP Conference/Seminar > Int'l Conf. Information System Business Competititveness
ID Code:36199
Deposited On:24 Sep 2012 09:25
Last Modified:24 Sep 2012 09:25

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