A Decision Support System Of Tea Beverages Outlet Franchise Selection In Indonesia

Abstract

The popular Food and Beverages (F&B) franchises in Tea products are recently Teh Poci, Good Tea, Teh MU. This research used an online selected decision support system of tea franchise outlet which may be feasible for franchisee. The study used an AHP method. Online application is made on PHP programming language, and have been uploaded publicly on the website namely www.waralabateh.com. This uploaded application has been tested by 97 respondent who are already the partners of 3 tea franchises, namely : Teh Poci, Good Tea, Teh MU, and 10 would-be partners. This system incorporates 4 criteria including initial franchise fee, continuing franchisee fee, franchisor size, and franchisor reputation. The options are Teh Poci, Good Tea, and Teh MU. The results indicated the results benchmarked from partners wew as follows the first choice was Teh Poci 47.9%, the second choice was Teh MU 29.81%, and the third choice wass Good Tea 22.3%. The results of would-be partners can be summed as follows the first choice was Teh Poci 43.31%, the second choice Good Tea was 29.21%, and the third choice was Teh MU 27.56%. Keywords : decision support system, AHP, tea franchise selection