Student Perspectives Toward the Quality of E-Commerce Website

Abstract

The use of the internet technology in business activities has speedily changed employing electronic commerce (E-commerce). E-commerce may be completed by a presence website for undertaking online transaction. The current study aims to investigate the influence of the quality factor on e-commerce website’s uses. The system, information and service are included as quality factors in ecommerce website’s uses based on student’s perspectives which are investigated. The-155 Students who are registering in MIS class in Management Department of Economics Faculty at Andalas University are encouraged as research respondents and analyzed employing Structural Equation Modeling (SEM) using SmartPLS (Partial Least Square) software. The research result found that only service quality factor had significant influenced on e-commerce website uses. The meantime, system and information quality had not influences significantly. Therefore, this study gives the simple illustration of e-commerce websites uses that website users are more consider about the service quality rather than system and information qualities. Consequently, the companies should be focused on service provided via its websites. Keywords-component; E-commerce website quality; system quality; information quality; service quality.