MANAJEMEN IMPRESI PERUSAHAAN ROKOK: KAJIAN ATAS PELAPORAN SAMPOERNA PADA WEBSITE DENGAN MODEL SMCR BERLO

Abstract

Cig arette Compa ng hrytressdores s;tro;teg g : Sturdet of Sampoerna Reporting on the Website with Berlo SSfCR Model. The aim of this researchis to erylortke a.ims, straiegies and techniques of impression management done bg Sampoerna in its reporting which ccLn be caught front i.ts website. Berlo's SMCR communication model is used ini this research. T?rc researchused qualitatiue research methnd uith interpretiue paradigm and fenomenotrogg approach. Cantent analgsis is appliedto analgze Sampoernautebsite. The resuks slnu reporting in Sampoerna's tuebsite is presented. in the forms of narration, argumentation, refutation and persuatian. Doing proactiue and control"-protec'tiue strategies and same techniques of impression managem,ent has been making compang's position dan image creation fix up and becorne stronger. Managing impression, Sampoerna's reporting in website can perform reference, emotiue and conatiue functions.