Strategic Analysis of the Invention Commercialization to Increase Competitiveness (Case Study on Food Beverage Invension of IPB)

Abstract

IPB has many inventions, but unfortunately the percentage of the commercialization is low. The study was aimed to optimalize the commercialization strategy of IPB's food and beverages inventions. It consists of (1) inventions the grouping into clusters and (2) formulating commercialization of the effective cluster strategy of each invention. The methods included Cluster Analysis and AHP (Analytic Hierarchy Process). IPB's Inventions of food and beverages can be categorized into three clusters ie food diversification, added-value, and utilization of local source. The cluster of food diversification with low entry barriers has competence to be more developed. Meanwhile the cluster of added-value and utilization of local source with medium and low entry barriers respectively, has limited competence to be developed. Hence, the priority for the cluster strategy of diversification and added-value food is joint and for utilization of local source is license. Keywords: Inventions, Food and Beverages, Commercialization, added-value, clusters analysis