Determinant Of The Behavioral Intention Of Flazz BCA Prepaid Shopping Card In Surabaya

Amelia, - and Seny , Chandra (2012) Determinant Of The Behavioral Intention Of Flazz BCA Prepaid Shopping Card In Surabaya. proceedings intl conf information system business competitiveness . ISSN 978-979-097-198-1

[img]
Preview
PDF
277Kb

Abstract

Recently, the people intention to use information technology to fulfill their needs has increased. One of the new information technology’s products is a Flazz BCA prepaid shopping card. This study aims to examine the factors that significantly affect behavioral intention of prepaid shopping card’s consumer in Surabaya. The study is to analyze the effect of perceived of usefulness, perceived ease of use, perceived credibility on behavioral intention. This study uses a quantitative approach using Structural Equation Model (SEM) through the program AMOS 16. The samples were 100 respondents with non probability sampling technique. The sampling method was purposive sampling. The results showed that perceived usefulness, perceived ease of use, and perceived credibility have significant and positive influences on behavioral intention of Flazz BCA prepaid shopping card’s consumer in Surabaya. There is also a significant and positive influence of perceived ease of use on perceived usefulness and perceived credibility. Keywords : Behavioral Intention, Perceived of Usefulness, Perceived Ease of Use, Perceived Credibility, Prepaid Shopping Card

Item Type:Article
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:UNDIP Conference/Seminar > Int'l Conf. Information System Business Competititveness
ID Code:36116
Deposited By:Mr Musa MSI
Deposited On:17 Sep 2012 10:03
Last Modified:17 Sep 2012 10:03

Repository Staff Only: item control page