Causal Factor Analysis Of Low Foreign Tourist Arrivals To Jakarta

Abstract

The development of tourism in Indonesia is lagging behind compared to some of our neighboring countries like Malaysia, Singapore and Thailand, despite the fact that Indonesia has many tourist attractions and culture that differ from his province. The World Economic Forum in 2009 put Indonesia in the position to 81, well below Singapore in position 10. By looking at the problem above, researcher wishes to conduct research to find out if there is an influence to the 14 tourism competitiveness criteria issued by the World Tourism Forum in 2009 as an independent variable, against the target of Indonesia tourism marketing as the dependent variable (to increase the number of tourists, the old residence, and tourist expenditures). In this study the authors used a questionnaire to obtain data from foreign tourists who visited Jakarta, especially foreign tourists who stay at Jalan Jaksa (Jaksa Street of Central Jakarta) from September to December 2009. The number of respondents as many as 150 people using the method of accidental sample. To test the validity of the use factor analysis. To analyze the data the author uses regression analysis of the F test, t test and coefficient of determination . The results of the analysis show that simultaneously there is a significant influence among the 14 criteria of competitiveness of tourism as an independent variable (X) with the objective of tourism marketing as the dependent variable (Y) and H1 accepted. T test value of each variable X shows that the variable X6 (air transport infrastructure) has positive influence to variable Y and H6 accepted. T test value for the variable X12 (tourist attraction) a positive effect on variable Y and H12 received. The findings above are very useful for decision makers in tourism in order to prioritize the development of tourism. Keyword : component: Number of Tourist, Tourist Night, Tourist Expenditure