Technology Acceptance Model of Mobile Ticketing

Dyna , Herlina S and Purwo Adi , Wibowo (2012) Technology Acceptance Model of Mobile Ticketing. proceedings intl conf information system business competitiveness . ISSN 978-979-097-198-1



Technology Acceptance Model (TMA), which was first coined by Davis (1989) is one of the studies in Information Systems Technology (STI) are most studied. Research in this area seeks to identify the factors that cause people are willing to accept and use information systems. But there is not much to explain about the m-commerce, especially mobile ticketing service. So many variables have been investigating the antecedents of intention to use. Antecedent variables that investigate in this research are prior experience, perceived ease of use, perceived usefulness, trust, perceived risk. Those variables thought to affect intention to use. Study sample is M-Tix 21 users in Kotamadya Yogyakarta who were selected purposively. The number of samples analyzed 111 of the 120 questionnaires distributed questionnaires obtained during the data collection period June-July 2011. The result showed that prior experience, perceived usefulness, trust, have positive influence on intention to use.Perceived risk has negative effect on intention to use. Meanwhile perceived ease of use have positive influence but not significant on intention to use. Keywords: prior experience, perceived ease of use, perceived usefulness, trust, perceived risk, intention to use, mobile ticketing service

Item Type:Article
Subjects:Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Divisions:UNDIP Conference/Seminar > Int'l Conf. Information System Business Competititveness
ID Code:36105
Deposited On:13 Sep 2012 13:31
Last Modified:13 Sep 2012 13:31

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