Technology Acceptance Model of Mobile Ticketing

Abstract

Technology Acceptance Model (TMA), which was first coined by Davis (1989) is one of the studies in Information Systems Technology (STI) are most studied. Research in this area seeks to identify the factors that cause people are willing to accept and use information systems. But there is not much to explain about the m-commerce, especially mobile ticketing service. So many variables have been investigating the antecedents of intention to use. Antecedent variables that investigate in this research are prior experience, perceived ease of use, perceived usefulness, trust, perceived risk. Those variables thought to affect intention to use. Study sample is M-Tix 21 users in Kotamadya Yogyakarta who were selected purposively. The number of samples analyzed 111 of the 120 questionnaires distributed questionnaires obtained during the data collection period June-July 2011. The result showed that prior experience, perceived usefulness, trust, have positive influence on intention to use.Perceived risk has negative effect on intention to use. Meanwhile perceived ease of use have positive influence but not significant on intention to use. Keywords: prior experience, perceived ease of use, perceived usefulness, trust, perceived risk, intention to use, mobile ticketing service