ANALISIS PENGARUH KEPERCAYAAN PELANGGAN DAN KUALITAS PELAYANAN TERHADAP SIKAP PELANGGAN DAN IMPLIKASINYA TERHADAP KEPUTUSAN PEMBELIAN ULANG (Studi Kasus Pada CV. Mukti Manunggal Semarang)

MAIMA, Rizka KH and WIDIYANTO, Ibnu (2012) ANALISIS PENGARUH KEPERCAYAAN PELANGGAN DAN KUALITAS PELAYANAN TERHADAP SIKAP PELANGGAN DAN IMPLIKASINYA TERHADAP KEPUTUSAN PEMBELIAN ULANG (Studi Kasus Pada CV. Mukti Manunggal Semarang). Undergraduate thesis, Fakultas Ekonomika dan Bisnis.

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Abstract

In a high level of competitive environment, every business must maintain repurchase intention among their customer. This study, therefore, intent to search several variables’ effect which is probably able to rise repurchase intention.The study used several customer of CV. Mukti Manunggal as sample. Data analyze instrument used by the writer is SPSS 16. Data analyze result shows that the research model has well appropriateness and all hypothesis of the study are able to be evidenced. Summary said that customer trust and service quality are positively effected to customer attitude and customer attitude effected to repurchase decision. Based on the result of the study, managerial implication given to the company is suggestion or input to management of CV. Mukti Manunggal to give more concern at the service quality, as it is the most dominant factor effected to customer attittude.

Item Type:Thesis (Undergraduate)
Additional Information:costumer trust, service quality, customer attitude, repurchase decision
Uncontrolled Keywords:costumer trust, service quality, customer attitude, repurchase decision
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:35912
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:27 Jul 2012 09:04
Last Modified:27 Jul 2012 09:04

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