ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENERIMAAN PENGGUNAAN SIMAWEB DI FAKULTAS EKONOMIKA DAN BISNIS UNIVERSITAS DIPONEGORO : INTEGRASI TAM DAN TPB

Abstract

This research is replicated from Cheng-Tsung Lu, Shaio-Yan Huang, and Pang-Yen Lo research (2010) and has modified by researcher. This research aims to examines integration model TAM and TPB on the acceptance of the use SIMAWEB at the Faculty of Economics and Business University of Diponegoro. The variables which are used in this research consist of perceived usefulness, perceived ease of use, social norm, moral norm, perceived behavior control, attitude, subjective norm, intention of use, and behavior of use. This research uses puposive quota sampling techniques in data collection. Data which are used are primary data by using questionnaire. The subject of this research were active and S1 students registered in the Faculty of Economics and Business University of Diponegoro, filling Kartu Rencana Studi (KRS), using a variety of academic services and facilities through SIMAWEB and including students of 2007 to 2011 so that still took courses with the presence of sufficient intensity on campus. Data analysis uses Structural Equation Model (SEM) with program AMOS 18.0. The results of this research lead to the conclusion, first, perceived usefulness no effect on perceived behavior control. Second, perceived usefulness will be positively related to attitude. Third, perceived ease of use will be positively related to perceived usefulness. Fourth, perceived ease of use no effect on perceived behavior control. Fifth, perceived ease of use will be positively related to attitude. Sixth, social norm no effect on attitude. Seventh, social norm no effect on subjective norm. Eighth, moral norm no effect on attitude. Ninth, moral norm will be positively related to subjective norm. Tenth, perceived behavior control will be positively related to intention of use. Eleventh, attitude will be positively related to intention of use. Twelfth, subjective norm will be positively related to intention of use. Thirteenth, intention of use will be positively related to behavior of use.