USULAN RE-DESAIN KEMASAN MINUMAN “FANTA 250 ml” MENGGUNAKAN METODE QUALITY FUNCTION DEPLOYMENT (QFD) DAN ANALYTICAL HIERARCHY PROCESS (AHP)

Abstract

The attraction of a drinking product cannot be separated from its package. A package of product play a part important in getting consumers. A high quality-drinking product with interesting package can, attract the consumers to try it. This demand forces the company to keep improving and checking its important business effort that is designing a drinking product package. The improvement that is purposed to meet the customers demand, will strive the company to create an effort in getting the best solution, so its product is able to compete with others. Quality function Deployment (QFD) is an activity to design a process as the conception of the consumers demand. QFD collects the marketing skill, technical engineering, and manufacturing, and therefore, the product designed will statisfy the comsumers demand surely. While the decision to take the chosen alternative solution in the product design process needs the value of the consumer’s demand which is obtained by Analytical Hierarchy Process ( AHP) method The Result from development of design " Fanta 250 ml" package that got from result of processing of QFD and AHP which has been suited to the priority consumer’s demands are easy grasped and carried package, easy opened and closed package, easy drinking package , readable label of allowed/expired,cheap prize package , and a package which can be recycled