POTENSI WISATA PANTAI KABUPATEN PESISIR SELATAN PROVINSI SUMATERA BARAT

Abstract

ABSTRACT This research is surrounded by Pesisir Selatan Regency. It has existence as target area of national tourism after Biak in Papua for east region. Bunaken in Sulawesi for midle Region, and Mandeh in West Sumatera for west region. For the last three years, there are indications of fewer visitations to this South Beach Coastal Area Regency. Therefore, there is need to conduct a study of beach tourism object readiness which exist in Pesisir Selatan Regency in tourism promotion. The readiness of beach tourism object in tourism promotion could emerge tourist interest to visit and would be able to compete with tourism potency in the others area. This research aim to identify and analyze the readiness of beach tourism object which owned by Pesisir Selatan Regency based on tourism stakeholder’s perception and preferences in Pesisir Selatan Regency as an effort to identify each beach tourism object in its readiness as fascination in tourism marketing. The target weighed on analysis; beach tourism object fascination, location and its accessibility, supporting facility, promotion and information to gain any potencies owned by each tourism beach object based on perception and preferences measurement of beach stakeholder. Used method is descriptive qualitative method, and scoring, involve tourism stakeholder (Government, Tourism administrator, tourism industrialist, Tourist/visitor). The primary data collection performed based on interview on tourism stakeholder regarded has authority and masters of many problems object and visitors which enjoying the beach tourism objects by questionnaire. The results show that, there are less attraction as represent fascination, less of offering and information, less management process, degradation of object physical quality causes fewer tourist visitations to Pesisir Selatan Regency. While, the beach tourism object with the potency and has a readiness in offering the tourism has good programmed attraction, closed location with the province capital and good accessibility, supporting facilities has fulfil, promotion and adequate information also good management. Recommendation, the beach tourism object with the potency and tourism promotion readiness requires for cooperation with tourism stakeholder. The government of Pesisir Selatan Regency should encourage better offering and information effort. The object administrator should perform enhance services also other beach tourism attraction. The government should create special body to manage and expand promotion and information networking. Keywords : potency, perception and preferences, beach tourism object readiness.