Faktor — Faktor yang Mempengaruhi Intensi Penggunaan Web Site Perusahaan Publik dalam Proses Pengambilan Keputusan Investasi oleh Investor Potensial

Abstract

This study investigates the influence of motivational factors to the behavioral intention of public companies web-site utilization by potential investors in making investment decisions. The motivational !actors used in this study are perceived ease of use, perceived usefulness, and perceived informativeness. Perceived ease of use and perceived usefulness are factors that are frequently being investigated in the Technology Acceptance Model (TAM) while the perceived informativeness is taken from the marketing research field. The result shows that the factor influencing the investor behavioral intention directly is the perceived usefulness of the web site. The perceived usefulness itself is influenced by perceived informativeness. The perceived ease of use doesn't influence the investor behavioral intention either directly or indirectly through the web-site perceived usefulness. Keywords Behavioral Intention, Web-Site Utilization, TAM, Perceived Informativeness, Perceived Ease of Use, Perceived Usefulness