Conceptual Model to Enhance Creativity of the Batik Industry

Bakhtiar, Arfan and Susanty, Aries and Sriyanto, Sriyanto and Handayani, Okki Putri (2010) Conceptual Model to Enhance Creativity of the Batik Industry. In: International Conference on Industrial Engineering and Business Management (ICIEBM) 2010, 12-13 October 2010, UIN Sunan Kalijaga Yogyakarta Indonesia.



Creative industry are defined as industry derived from the use utilization of creativity, skills and individual talents of individual to create wealth and generate employment by producing and exploiting individual creativity. Creative industry’s contribution to National GDP is equal to 7.8% at 2002-2008. Batik industry is one of the creative industry are included in the crafts sector. The purpose of this research is to develop a conceptual model to enhance creativity batik industry. This conceptual model was built based on four aspect, namely Press, Person, Process, and Product (4P). Press or creative organizational climate will stimulate the development of creative human resources (person) and creative process (process). The interaction between the creative process (process) with the creative human resources will produce a creative product(product). Creative products is the real object that can represent creativity.

Item Type:Conference or Workshop Item (Paper)
Uncontrolled Keywords:creativity, 4P of creativity, batik industry, creative industry
Subjects:T Technology > T Technology (General)
Divisions:Faculty of Engineering > Department of Industrial Engineering
Faculty of Engineering > Department of Industrial Engineering
ID Code:35036
Deposited On:20 Apr 2012 10:43
Last Modified:02 Jul 2012 12:55

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