IDE MOBIL NASIONAL SEBAGAI SIMBOL PERLAWANAN TERHADAP NEOKOLONIALISME DI ERA GLOBALISASI

Abstract

ABSTRACT The immediate popularity of Kiat Esemka is an indication of people’s rejection to neocolonialism of the global era. Globalization is identical with capitalism, the root of neo-colonialism. As a not-yet-developed country, Indonesia is often victimized by the free market system, leaving her people disempowered through consumptivism. But eventhough globalization is such a strong trend, due to its lack of values, people are still adhered to nationalism, as a sentiment relevant and useful to protect their identity and sustenance. The idea of creating a national car embodies this spirit of anti-colonialism. Keywords: national car, neo-colonialism, globalization