STRATEGI PENGUSAHA BATIK DI JAWA TENGAH DALAM MENGHADAPI CAFTA (STUDI SENTRA BATIK PEKALONGAN)

Abstract

Beginning in 2010 China's official trade freely in Indonesia, namely through the CAFTA agreement. In the agreement, of course poses challenges and opportunities for producers in Indonesia. Particularly related to the batik industry and its derivatives, which is one of the leading products in Central Java. Batik industry is morefocused on the city of Solo and Pekalongan as sentranya. In batik centers that had been developed, not only marketed on a regionaland national scale but also has envolved into foreign affairs. The batik products that have a chance to expand its marketing, specialized products with high quality and above. But for batik whith the quality or the economic price of CAFTA agreement is troubling because to lead the company went bankrupt. Therefore, the role of government in order not to harm employers by issuing regulations that prohibit the entry of Chinese product into the sentra batik. Altough many large employers on the other had managed to expand the marketing area though to Australia, the U.S dan Europe.