EXPEMENTIAL MARKETIIVG SEBAGAI SUATU STRATEGI DALAM MENCIPTAKAN C U S T O M E R SATISFACTION DAN REPEAT BUYING UNTUK MENINGKATKAN KINERIA PEMASARAN

Abstract

Experiential marketing represent the alternativefrom excellence competition had by company as asset able to improve the marketing performance. Experiential marketing had by company can assist the company to peep out the new idea in each planning compilation, peculiarly in compiling marketing strateg/. That way also by improving experiential marketing strategy continously, company quickly can anticipate the change that happened around company through the strategy which application. And with the mecanism expected by a company can create customer sqtisfaction and repeat buying to improve the market performance.