ANALISIS PERMINTAAN SEPEDA MOTOR MATIC DI KOTA SEMARANG

Abstract

Matic motor cycle is new variant of manual rnctor cycle. Thene is trend shift o: --- motor cycle at Semarang City, from using manuaX motor cycle to use matic motor cycle l-:' research has 100 samples and uses linear mr"rltipie regression. The aims of this researci. r:i analysing factors which influence demand of matic rrrotor cycle. T"he results are: the p:--:; :'r matic rnotor cycle factor has a negative influence significanfly to demand of rnatic motor q-:"i and matic motor cycle is an elastic tend. The price of manual motor cycle factor has a pos;--,t influence significantly to demand of matic motor cycle, and beeh,ven of them is each subs.:-:'- Household income factor has a positive influence significantly to demand of matic motor c;':.t and matic motor cycle is classified a necessi'ly Family intetest factor has a positive influr,:e significanfly to demand of matic motor cycle. Number of family members factor is not influE:.:: to demand of matic motor cycle" Its recommenrtation is ATFMs have to regtrlate markel:': strategies so that demand of matic motor cycle can increase.