Analisis Pengaruh Experiential Marketing terhadap Loyalitas Pelanggan Hotel ”X” Semarang

ANGGIA PUTRI, Yuwandha and TRI ASTUTI, Sri Rahayu (2010) Analisis Pengaruh Experiential Marketing terhadap Loyalitas Pelanggan Hotel ”X” Semarang. ASET, 12 (2). pp. 191-195. ISSN 1693-928X

[img]
Preview
PDF - Published Version
7Mb

Abstract

The objective of this researchwas tofind out: q. how bigthe influence of sense, feel, think, and relate partially toward customer loyalty of hotel "X" Semarang; b. how big the influence of sense, feel, think, act, and relate simultaneously toward customer loyalty of hotel "X" Semarang. The samples of this research were 100 customers that were staying or had stayed in the hotel "X" Semarqng. The sampling technique was accidental sampling. The analysis technique was quantitative, wilh multiple linear regression, t test, and F test. The result by using program of SPSS indicated that sense, feel, think, act, and relate had positive influence to customer loyalty. The result of partial hypothesis showed that sense, feel, think, act, and relate had positive significant inJluence with significance level less than 0.05. So, it can be concluded the formula hypothesis was correctly proven. The result of simultaneous hypothesis showed that variable of sense, feel, think, act, and relate had positive significant influence with significance level F less than 0.05, so Ho was refused and Ha was accepted. It means that the hypothesis which stated "there was positive and significant influence of sense, feel, think, act, and relate to customer loyalty (Y) " was truly proven.

Item Type:Article
Additional Information:sense, feel, think, act, relate, dan loyality
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:32983
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:06 Feb 2012 10:18
Last Modified:06 Feb 2012 10:18

Repository Staff Only: item control page