Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen pada Asuransi ”P” di Kota Semarang

PRAMESWARI, Nanda Putri and TRI ASTUTI, Sri Rahayu (2011) Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen pada Asuransi ”P” di Kota Semarang. Jurnal Fokus Ekonomi, 6 (2). pp. 1-18.

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Abstract

This study is aimed to (l) knowing how to customer value can influence consumer loyalty at 'oP" insurance's consumers, (2) knowing how the appeal of advertising can influence consumer loyalty at "P" insurance's consumer, and (3) knowing how salesperson's competencies can influence consumer loyalty at"P" Insurance. The results are (l) Customer value can increase consumer loyalty, (2) The appeal of advertising can increase consumer loyalty, and (3) The competence of salesperson can increase consumer loyalty

Item Type:Article
Additional Information:Consumer Loyalty, Customer Value, Advertising's Appeal, Salespersons Competence
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:32979
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:06 Feb 2012 10:06
Last Modified:06 Feb 2012 10:06

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