PRAMESWARI, Nanda Putri and TRI ASTUTI, Sri Rahayu (2011) Analisis Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen pada Asuransi ”P” di Kota Semarang. Jurnal Fokus Ekonomi, 6 (2). pp. 1-18.
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Abstract
This study is aimed to (l) knowing how to customer value can influence consumer loyalty at 'oP" insurance's consumers, (2) knowing how the appeal of advertising can influence consumer loyalty at "P" insurance's consumer, and (3) knowing how salesperson's competencies can influence consumer loyalty at"P" Insurance. The results are (l) Customer value can increase consumer loyalty, (2) The appeal of advertising can increase consumer loyalty, and (3) The competence of salesperson can increase consumer loyalty
| Item Type: | Article |
|---|---|
| Additional Information: | Consumer Loyalty, Customer Value, Advertising's Appeal, Salespersons Competence |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Economics and Business > Department of Management |
| ID Code: | 32979 |
| Deposited By: | INVALID USER |
| Deposited On: | 06 Feb 2012 10:06 |
| Last Modified: | 06 Feb 2012 10:06 |
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