ANALISIS FAKTOR – FAKTOR YANG MEMBANGUN SIKAP TERHADAP PRODUK DAN IMPLIKASINYA TERHADAP MINAT MENGGUNAKAN INTERNET BANKING (Studi Pada Nasabah Pengguna Internet Banking PT BNI 46 Tbk Cabang UNDIP di Kota Semarang)

Abstract

Technological developments that are so rapidly, provide connvenience for human activuty. One of the development of internet. Internet besides functioning as a media of communication, accesing information, as well as to conduct transactions without being limited by teritorial bounaries and countries. Development of internet in the banking provides conveniences and benefits for customer to conduct transactions, making good money, and make payment transactions through internet. This study aims to analyze and obtain evidence on the influence of perceived usefulness and perceived ease of use on intention to use with attitude as mediating within using internet banking. The results of this study are expected to contribute to the bank, in particular BNI ‘46 Bank, in order to provide a service that is faster and easier for its customers. This research measured by using Structural Equation Model analysis (SEM). The object of this study is the BNI ‘46 Bank customers who use internet banking. Data used in this study are primary data, and data searching used questionnaires directly using purposive sampling. The analysis result used SEM can be now that perceived usefullness had positive influence to attitude towards product and ease of use internet banking influences to intention to use internet banking.The other variable have probability value more than 0,05 so proposed hypotesis is significant.