ANALISIS DAMPAK KUALITAS LAYANAN DALAM MEMBENTUK KEPUASAN PELANGGAN PRECIOUS STUDIO SEMARANG

HAQU, Risqonadhimi and DIRGANTARA, I Made Bayu (2011) ANALISIS DAMPAK KUALITAS LAYANAN DALAM MEMBENTUK KEPUASAN PELANGGAN PRECIOUS STUDIO SEMARANG. Undergraduate thesis, Universitas Diponegoro.

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Abstract

Customer satisfaction became responsive service system formation concerning customer need. Aim of this research was to analyze tangible, reliability, responsiveness, assurance and attention of Precious Studio Semarang customer’s satisfaction. This research measured by using Statistical Package for social Science (SPSS) 13.0. Questionnaire and interview is used as primary data in this research, and literature study as the secondary data. Primary data obtained from distributing questionnaire to the Precious Studio Semarang’s musical instrument user, about 100 respondents using accidental sampling collection technique. Double regression analysis was used as analysis tool in this research. Analysis result showed that tangible, reliability, responsiveness, assurance, and attention proved have both positive and significant influence to Precious Studio Semarang customer’s satisfaction. Among the other 5 variables, the most positive and significant to the Precious Studio Semarang customer’s satisfaction is reliability.

Item Type:Thesis (Undergraduate)
Additional Information:Service Quality Dimension, Customer Satisfaction
Uncontrolled Keywords:Service Quality Dimension, Customer Satisfaction
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:29390
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:19 Sep 2011 11:00
Last Modified:19 Sep 2011 11:00

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