ANALISIS PENGARUH RETAILING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA MINI MARKET PERMATA DI KECAMATAN BALAPULANG

MUNIR, M. Misbakhul and DIRGANTARA, I Made Bayu (2011) ANALISIS PENGARUH RETAILING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA MINI MARKET PERMATA DI KECAMATAN BALAPULANG. Undergraduate thesis, Universitas Diponegoro.

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Abstract

The objective of this research to know how the influence of Retailing Mix which consist of product, cost, location, promotion, presentation, personnel to buyer’s decision on mini market Permata at Kecamatan Balapulang. Retailing Mix is one step of marketing for a successful company, both in the field production of good or service. Permata is one self-service in good sales which required to pay attention to consumer’s behavior in taking decision. This research is quantitative research with survey approach which tried to know how the influences of retailing mix to buyer’s decision on Permata mini market. The technique of gathered data there are questionnaire. To test instrument used validities test, reliabilities test, and classical assumption test. While the technique of data analysis used double linier regency because variable which is used is more than two variable with F test and t test. The result of this research shows that product variable (X1), cost (X2), location (X3) promotion (X4), presentation (X5) and personnel (X6), stimultally have significant influence to buyer’s decision on Permata mini market (Y). From calculation F test is gathered F count 24,489 with p value is 0,000 ≤ 0,05. Beside that Adjusted R Square value is 0,587 it means significant level of free variable to bound variable is 58,7%. And t test is known that partially product, cost, location,promotion, presentation, and personnel have effect influence significantly to buyer decision on Permata mini market.

Item Type:Thesis (Undergraduate)
Additional Information:Retailing Mix and Buyer’s Decision
Uncontrolled Keywords:Retailing Mix and Buyer’s Decision
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:29386
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:19 Sep 2011 10:51
Last Modified:19 Sep 2011 10:51

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