ANALISIS PERBEDAAN OMZET PENJUALAN BERDASARKAN JENIS HAJATAN DAN WAKTU (Studi pada Catering Sonokembang Semarang)

Abstract

Catering Sonokembang Semarang is the business of food service providers that provide maximum service for fullfilling food supply needs of celebration. In conducting its business, catering Sonokembang seeks to maximize sales results to achieve the desired target. But the problem that arise is the realization of sales turnover which does not match the desired target. This is because of differences in sales turnover by type of celebration and times. So, the research was done to analyze the differences in sales turnover by type of celebration and time. The dependent variable in this research is sales turnover, while the independent variables in this research is the type of celebration that have three categories (the wedding, agencies and thanksgiving), and time have 12 categories (Suro, Sapar, Mulud, Bakdo Mulud, Jumadil awal, Jumadil akhir, Rejeb, Ruwah, Poso, Sawal, Selo and Besar). The population is the consumers who have made orders in catering Sonokembang Semarang from 2006 to 2010. Sort of the data is secondary data that were processed with SPSS version 16. While, the analyze method is ANOVA that was used to test whether there are differences in the turnover of sales by type of celebration and time. From this research, obtained from the ANOVA test results that there are differences in sales turnover by type of celebration, time, and the interaction between the type of celebration and times. Based on the results of Post hoc tests indicate that for the variable type of celebration, the categories that contribute most influence on the sales turnover on the type of wedding celebration. As for the variables of time, categories that contribute most influence on the sales turnover on bulan Besar.