PENGARUH KOMITMEN RELASI, KUALITAS LAYANAN, DAN KEPERCAYAAN TERHADAP LOYALITAS KONSUMEN (Studi Pada PT. Teduh Makmur Semarang)

AFFANDI, Lutfi and DARMASTUTI, Ismi (2011) PENGARUH KOMITMEN RELASI, KUALITAS LAYANAN, DAN KEPERCAYAAN TERHADAP LOYALITAS KONSUMEN (Studi Pada PT. Teduh Makmur Semarang). Undergraduate thesis, Universitas Diponegoro.

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Abstract

Competition is increasingly competitive need for the implementation of strategies to encourage long-term oriented. The purpose of this study empirically know and analyze the influence of relationship commitment, service quality, and confidence in the loyalty of consumers. The population of this study are all consumers of PT. Teduh Makmur Semarang, some 37 companies. Data were collected using a questionnaire and then analyzed by regression analysis. The results are (1) Commitment to have positive and significant relationship of loyalty. The higher the relationship the higher the commitment of loyalty, (2) Quality of service has positive and significant effect on loyalty. The higher the quality of service, the higher loyalty, (3) The Trust has positive and significant effect on loyalty. The higher the confidence in the higher loyalty.

Item Type:Thesis (Undergraduate)
Additional Information:customer loyalty, relationship commitment, service quality, and trust
Uncontrolled Keywords:customer loyalty, relationship commitment, service quality, and trust
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:29282
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:06 Sep 2011 13:50
Last Modified:06 Sep 2011 13:50

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