ANALISIS PENGARUH KONSUMEN DALAM KEPUTUSAN PEMBELIAN PRODUK PERALATAN RENANG MEREK ”SPEEDO” (Studi Kasus: Atlit Klub Renang di Seluruh Jateng)

SHELOMITA, E.S.S and SOESANTO, Harry (2011) ANALISIS PENGARUH KONSUMEN DALAM KEPUTUSAN PEMBELIAN PRODUK PERALATAN RENANG MEREK ”SPEEDO” (Studi Kasus: Atlit Klub Renang di Seluruh Jateng). Undergraduate thesis, Universitas Diponegoro.

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Abstract

Consumer’s decision is a decision t hat consumer’s make when they have to decide among two or more alternative choices. This also happened in competition among sports producer such as swim suit. SPEEDO is one of popular brand in the world. There are a lot of factor that influence buying decision in this SPEEDO brand, such as: quality, price and brand. With good quality, cheaper price, and popular brand, certainly SPEEDO will be much attract the consumers. So, the aim of this research were: (1) To examine influence of quality toward buying decision of pool equipment products SPEEDO. (2) To examine influence of price toward buying decision of pool equipment products SPEEDO. (3) To examine influence of brand toward buying decision of pool equipment products SPEEDO. This research measured by using regression analysis assist by SPSS. In collection data, this research analyzed primary data obtained from distributing questionnaire about 100 respondents, there were the customers of SPEEDO. Analysis result showed that : (1) There is positive and significant influence between quality toward buying decision of pool equipment products SPEEDO. (2) There is positive and significant influence between price toward buying decision of pool equipment products SPEEDO. (3) There is positive and significant influence between brand toward buying decision of pool equipment products SPEEDO.

Item Type:Thesis (Undergraduate)
Additional Information:Quality, Price, Brand, Buying Decision.
Uncontrolled Keywords:Quality, Price, Brand, Buying Decision.
Subjects:H Social Sciences > H Social Sciences (General)
Divisions:Faculty of Economics and Business > Department of Management
ID Code:29174
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:23 Aug 2011 09:05
Last Modified:23 Aug 2011 09:05

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