ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MENGGUNAKAN SITUS BERITA KOMPAS.COM (Studi Kasus Pada Masyarakat Kota Semarang)

Abstract

Along with the significant growth of internet using, news site comes to society to give a lot of advantages such as news and information. News site gets a positive response from the society because of its ability to serve an up to date information and can be accessed easily compares with printed media such as newspaper, magazine, etc. The purpose of this research is to analyze the effect of internet self efficacy and news actuality towards attitude of news site and the impact to acceptence of using KOMPAS.com news site in Semarang. There are two independent variables in this research; internet self efficacy and news actuality; one intervening variable; attitude of news site; and one dependent variable, acceptance of using a news site. The function of these variables are to explain how big the attitude of society towards KOMPAS.com news site and how big the impact towards acceptance of using KOMPAS.com news site. Based on this research towards 100 respondents who use/read KOMPAS.com news site, shows that internet self efficacy and news actuality give a positive effect towards attitude of a news site. Adjusted R2 score is 0,438, shows that 43,8% attitude of news site can be explained by both of independent variables and the rest 56,2% expalained by another factors outside this research. Then, attitude of news site gives a positive effect to acceptance of using a news site with 56,7% adjusted R2 score and the rest 43,3% explained by another factors.