Hubungan antara Daya Tarik Program Public Relations buket koffee + jazz dengan Citra buket koffee + jazz di Masyarakat Melalui Acara “Senin Bercerita”

Abstract

“Senin Bercerita” is a program designed by buket koffee + jazz’s Public Relation division in building a positive image within the community. “senin bercerita” dedicated to the internal and external stakeholder of buket koffee + jazz. Major goal of this program is to establish good relationships between buket koffee + jazz and surrounding communities. By continuing to establish a good relationship with their audience and communities is expected to form a positive perception and imaging of buket koffee + jazz. This study aimed to measure the extent to which the success of the program "senin bercerita" as a program designed by buket koffee + jazz’s public relations division in building the image of buket koffee + jazz as a positive hangout place in the middle of the competition and the proliferation of similar businesses within the area, especially Tembalang. There are two independent variable in this research, the attraction of buket koffee + jazz’s public relations program as avariable X and the image of a buket koffee + jazz in the community through the program “senin bercerita as a variable Y. This sampling technique, because respondents who wiil be examined have a certain criteria. After a literature review and hypothesis formulation, data obtained from questionnaires to 71 customers a buket koffee + jazz who live in Semarang and come on when the show “senin bercerita” held. The number of respondents obtained from sampling, which to examine the relationship between the attractiveness of public relations programs (Variable X) on image of buket koffee + jazz through the program “senin bercerita” (Variable Y)using cross tabulation Key Words : Public Relation’s Program ; Corporate Image Formation