KEGIATAN HUMAS/PR PT. NYONYA MENEER DALAM MENGHADAPI PERSAINGAN DENGAN INDUSTRI JAMU LAINNYA

Abstract

Public Relations see that competition as positive thing can be used to make PT. Nyonya Meneer better. The current competition is not something to be feared / avoid, instead of PT. Nyonya Meneer have to look at the positive and the competition was a sure thing that happened. Competition also can not be denied as the influence of the rapid advancement of science and technology development makes information flow and human needs have also increased. In an effort to face competition with other herbal industry Public Relations PT. Nyonya Meneer activities in cooperation with relevant institutions or agencies in the conduct of these activities. The purpose of this study aims to describe what acivities are undertaken PR (Public Relations) PT. Nyonya Meneer in the face of competition with other herbal medicine industry. In this study, the type that is used is descriptive research using a qualitaive in depth interviewes were Ms. Emi as Public Relations, Mrs. Dini as Public Relations Staff. From the survey results revealed that PT. Nyonya Meneer has a lot of Public Relations activities in order to face competition with other herbal medicine industry. Activities – these activities include visits of Students Receiving, School children, Nor Foreign Guests of Social Organizations and Researhers; Media Relations established with the various mass media such as the Kompas newspaper, Bernas Jogja, Indonesia and the Media; Event or Exhibition Products such as by Healthy Gymnastics held activities Nyonya Meneer, Nyonya Meneer Agent Gathering Event, participation in Hotel Ciputra enlive anniversary by opening a booth/stand.