PENGARUH FAKTOR DEMOGRAFIS TERHADAP INTENSITAS MENONTON PROGRAM BERITA DI STASIUN TELEVISI

Abstract

Low quality choice to a news program affects to the intensity in watching news program. According to the AGB Nielsen Media Research’s data, a news program is mostly watched by men, which 30’s in age or more, white-collar workers and middle-high society. It’s shows that not all the people spend their time to watching news program. The purpose of this research is to determine the existence of demographic factors’ influence which are consist of age, sex, education, occupation, and income to the intensity on watching television news program. This research use Dennis McQuail’s Audience Composition Theory. It’s a quantitative research with explanatory type. The populations in this research are 100 samples citizens of Banyumanik subdistrict. The Multistage Random Sampling is used on research’s sampling, with Multiple Linear Regression data analysis. The result shows that respondents intensity on watching news program is medium, and there is positive correlation between entire demographic factors and the intensity on watching news program. This research also shows that respondents, age 30 years old or more, male, high level education, formal worker and middle-high income have high level intensity on watching news program. Hypothesis test also shows that each of age, sex, education, occupation and income variable influents the intensity on watching news program with a significant value less than 0.01, this means that Ha is accepted. And demographic factors simultaneously influent the intensity on watcing news program with significant value on 0.000 or less than 0.01, this means that Ha is accepted. From this research eventually shows the same result with AGB Nielsen Media Research’s data, that a news program is mostly watched by men, which 30’s in age or more, formal workers and middle-high society. News program division should produce and or multiply news program production with certain segment. So they can watch a news program according to their needs. And they can spend more time to watch that news program. Keywords : demographic factors, news program, intensity