Interpretasi Khalayak Terhadap Eksploitasi Ruang Privat dalam Reality Show Uya Emang Kuya di SCTV

Abstract

Audience Interpretation of Privacy Exploitation in Reality Show Uya Emang Kuya in SCTV This research discusses the acceptance of reality show Uya Emang Kuya viewers, especially the interpretation of the exploitation of private space. Reality Show Uya Emang Kuya is a television programme that sets the privacy of ordinary people using hypnosis. The purpose of this show is actually to provide entertainment to the viewers and show honesty as an important aspect of personal relationships between individuals. However, disclosure of the private sphere into public space by reality show Uya Emang Kuya has reaped both pros and cons opinions from the public. The author used qualitative reception analysis methods to examine how viewers interpret the exploitation of private space in reality show Uya Emang Kuya. Reception analysis was selected because it has a special perspective on the audience or in this case is the viewer Uya Emang Kuya, where the audience viewed not only as consumers of media content but also as a producer of meaning. The results of this research indicate that as part of interpretive communities, the difference of making meaning among all research informants also influenced by psychological factors such as tastes and habits of watching television. However, social background and level of education also determine the views and arguments that support their opinions. Informants has various potensial decoding position in meaning reality show Uya Emang Kuya. Informants who like Uya Emang Kuya interpret this programme as an ethical and entertaining show (dominant reading). But most of the informants choose to be negosiatif (negotiated reading). They accept the dominant code offered by reality show Uya Emang Kuya but are also critical in accordance with their framework. While those doing readings radically (oppositional reading) argue that such exploitation of private space contained in this show is unethical to broadcast. Keywords: interpretation, reception analysis, reality show