Hubungan Antara Terpaan Publisitas dan Cyber PR Dengan Awareness Mahasiswa Pasca Sarjana UNDIP Tentang UNDIP sebagai Sebagai World Class University

Abstract

Post graduated students are UNDIP stakeholders who has an important role in WCU UNDIP’s achievement. The existence of publicity and cyber PR are hoped being a strategic step to UNDIP’s Social Relationship for making communications to the post graduated students about WCU UNDIP which have uncountable amount. Post graduated students awareness about UNDIP as a World Class University is a thing that being hoped from publicity exposure and UNDIP cyber PR. This research uses explanatory research with analytic test rank kendall’s correlation for testing research’s hypothesis where founded correlation between publicity’s exposure and cyber PR with post graduated students awareness about UNDIP as a World Class University. The data is gotten by questioner spreading to each respondent whom are 2010 UNDIP’s post graduated students with sample amount are 94 persons. Exposure of Publicity is measured from post graduated student’s knowledge about UNDIP’s headline news in the news paper. Publicity attack is measured from post graduated students knowledge about UNDIP’s website content undip.ac.id. UNDIP Post graduated students awareness as World Class University as a World Class University is measured from post graduated students knowledge about WCU UNDIP and WCU UNDIP’s achievement indicator. This research’s result, publicity exposure and cyber PR showed a low categories with 29,79% and 19,16%. While the biggest category from post graduated students awareness about UNDIP as WCU is low, with 41,67%. Research’s result that used Kendall’s tau-b knew that the correlations between publicity exposure and post graduated students awareness is 0,160 with significance number 0,057<0,01 , so there is no connection between publicity attack and UNDIP’s post graduated students awareness about UNDIP as a World Class University. While the correlation between exposure of cyber PR and post graduated students awareness knew that the amount of correlation between cyber PR exposure and post graduated students awareness is 0,064 with significance number 0,434 < 0,01, so the conclusion is there is no connection between cyber PR exposure and UNDIP’s post graduated students awareness about UNDIP as World Class University. Even if the three of them is being connected, to be proved using Kendall Concordance between publicity exposure and cyber PR to the post graduated students awareness about UNDIP as World Class University showed there is a very significant influence in positive way with Kendall concordance’s amount is 0,075. the conclusion is there is a connection between publicity exposure and cyber PR with UNDIP’s post graduated awareness about UNDIP as World Class University. Key words : Social relationship, Publicity, Cyber PR.