ANALISIS PENGARUH PRODUK INTI DAN PRODUK PERIPHERAL TERHADAP MINAT BELI ULANG DI RETRONOMIC BOY SHOP DI SEMARANG

ANGGAYASTA, Adega and INDRIANI, Farida (2011) ANALISIS PENGARUH PRODUK INTI DAN PRODUK PERIPHERAL TERHADAP MINAT BELI ULANG DI RETRONOMIC BOY SHOP DI SEMARANG. Undergraduate thesis, Universitas Diponegoro.

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Abstract

This study aims to determine how much influence the core product and peripheral product to re-buying interest in Retronomic Boy Shop. Research was conducted based on preliminary observations in the field of information and data directly from the owner Retronomic Boy Shop and found an issue that has been a decline in consumer re-purchase interest rate on Retronomic Boy Shop during the month of August 2009 until December 2010. The sample used was 100 respondents from a total population of 140 respondents who did not make repeated purchases at Retronomic Boy Shop. Of the 140 questionnaires distributed, 37 respondents did not provide feed back within the allotted time period, and 3 respondents did not answer the questions in the questionnaire clearly. The questionnaire contained open and closed questions. The data that have met the test of validity, reliability test and classical assumption is processed to produce the regression equation as follows: Y = 0.432 X1 + 0.357 X2 Y is re-buying interest variable , X1 is core product variables ,and X2 is a variable peripheral product.

Item Type:Thesis (Undergraduate)
Additional Information:Re-buying interest,core product and peripheral product
Uncontrolled Keywords:Re-buying interest,core product and peripheral product
Subjects:H Social Sciences > HC Economic History and Conditions
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Faculty of Economics and Business > Department of Management
ID Code:27922
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:20 May 2011 08:41
Last Modified:20 May 2011 08:41

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