Analysis Effect of External Variables on System Usage and User Satisfaction Using Technology Acceptance Model (Empirical Study on Bank Pekreditan Rakyat in Semarang City Region)

Abstract

Advancement in the information system and technology has attracted both small and large businesses to use accounting information system in order enhance the financial information output which is produced by the system user. This research is aimed to study the influence of external variables factor which represented by top management support (TMS), training (TR), and user involvement UI on information system (IS/ IT) acceptance in small scale business. Indicator which often used to measure the success information system (IS/ IT) implementation are IS/ IT acceptance through system usage and user satisfaction. This acceptance indicator was developed by DeLone and McLean, later was used by many information system (IS/ IT) researchers. This study based on Rouibah et al. who built a model construct that link the external variables which consists of top management support (TMS), training (TR), and user involvement (UI) on system usage and user satisfaction through applying technology acceptance model (TAM). This research uses survey data from operational and financial department of micro banking in Indonesia which known as Bank Pekreditan Rakyat (BPR). The data is analyzed with structural equation model (SEM) to know the effect a variable to another variable. Analysis result finds that top management support both directly and indirectly affects perceived usefulness, perceived ease of use, and system usage. However, training is found only directly affects the user satisfaction. While user involvement is found affects perceived ease of use and user satisfaction directly. According the result perceived usefulness is found has higher influence towards system usage than perceived ease of use. The other result, there is a significant positive relation between system usage to user satisfaction which means consistent with Rouibah et al. model.