ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI ULANG GAS ELPIJI 3 KG (Di PT. Candi Agung Pratama Semarang)

Abstract

decided to adopt a product. The decision to adopt product arise after consumers try the product and then arises a sense of love or dislike the product. Liking of the product can be taken when consumers have the perception that the products they select good quality and can meet or even exceed the desires and expectations of consumers. With In other words the product has high value in the eyes of consumers. Height interest in this purchase will bring a positive impact on the success of the product in the market. From the above problem formulation, the purpose of this research is to analyze and test the effect of buying interest re-pricing of LPG 3 kg, to analyze and test the effect of promotions on purchase interest re-gas 3 kg of LPG and to analyze and test the impact of service quality buying interest over 3 kg of LPG. In this study the population are consumers who buy 3 Kg LPG at. Candi Agung Pratama Semarang, then the amount of sample required in this study were 60 respondents. Data analysis tool used in this study is to test the validity, reliability test, the classic assumption test, multiple regression analysis, hypothesis testing and determination coefficient. From this study it can be concluded that there are significant significantly between the price of buying interest again, this can be seen from the results showed t count = 2.192 from the calculation of t-test bigger from t-table that is equal to 2.192> 2.002 or sign (0.033) < = 0.05 thus Ho refused and Ha is received, a significant difference between the promotion to re-purchase interest, this can be seen from the calculation results showed tcount greater than t-table that is equal to 2.012> 2.002 or sign (0.049) < = 0.05 so that Ho refused and Ha is accepted, there is a significant influence between quality of service to re-purchase interest, this can be seen from the results calculation shows t-test bigger than t-table that is equal to 2.337> 2.002 or sign (0.023) < = 0.05 so that Ho refused and Ha is accepted, there significant effect between price (X1), promotion (X2) and quality of service (X3) to re-purchase interest (Y), this can be seen from the calculation shows the F-count (20.291)> F table (2.769) or sign (0.000) < = 0.05 with Thus Ho refused and Ha is received and the value of coefficient of determination (Adjusted R Square) is approximately 0.495 or 49.5% mean variation of changes in buying interest ualng (Y) influenced the price (X1), promotion (X2) and quality of service (X3) of 49.5% and the rest 50,5% influenced by other factors.