ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI MINAT NASABAH BANK BCA UNTUK MENGGUNAKAN KLIK-BCA

PRANIDANA, Sauca Ananda and MUDIANTONO, Mudiantono (2011) ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI MINAT NASABAH BANK BCA UNTUK MENGGUNAKAN KLIK-BCA. Undergraduate thesis, Universitas Diponegoro.

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Abstract

BCA is the market leaader of internet banking in Indonesia with its KlikBCA. Now, the number of KlikBCA user is increasing both individual and business. Untill 2009, the number of KlikBCA user increase become 1.7 million costumers from 1.2 million in 2008. The purpose of this research is to analyse the factors which have impact to intention to use KlikBCA. The data used is primary data formed kuesioner that spreads to BCA costumers who use KlikBCA in Semarang amount 97 respondent. Variables used in this this research are independent variable—ease of use, convenience, trust, and feature avaiability. While the dependent variable is intention to use. Analysis tool used in this research is SPSS v.17. The results are: ease of use is not significant impact to intention to use, while convenience, trust, and feature avaiability are significant impact to intention to use.

Item Type:Thesis (Undergraduate)
Additional Information:KlikBCA, ease of use, convenience, trust, and feature avaiability.
Uncontrolled Keywords:KlikBCA, ease of use, convenience, trust, and feature avaiability.
Subjects:H Social Sciences > HC Economic History and Conditions
Divisions:Faculty of Economics and Business > Department of Management
ID Code:26832
Deposited By:Mr. Perpustakaan Fakultas Ekonomi
Deposited On:18 Apr 2011 09:31
Last Modified:18 Apr 2011 09:31

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