Analisis Faktor-Faktor yang Memengaruhi Inovasi Produk Perusahaan Roti di Kota Semarang

Abstract

This study aims to analyze the factors that influence product innovation bakeries in the city of Semarang. The sample used in study of 100 respondents. In this research, how to capture sample using purposive sampling is sampling conform to certain criteria, while criteria are: respondent is a manager of a company engaged in the manufacture of bread in Semarang City, and has conducted innovation or product development. Data The collected were analyzed using Pearson Corellation to test the validity of the item, the Cronbach's Alpha to test the reliability instruments, multiple regression analysis, to examine the influence of independent variables were tested by t test to test and prove the influence partially each independent variable. The results showed that: (1). Results of regression equation indicates that the variable is a variable of personal characteristics most influence on product innovation, followed by a variable force leadership and environmental dynamics. (2). The value of adjusted R square 0.610, meaning that 61 percent of the variation of product innovation can be explained by variation of three independent variables. (3). Leadership style, personal characteristics and environmental dynamics has positive and significant impact on innovation product. The suggestions which can be found for a period to be progress come, are as follows: (1). Personal characteristics can be improved by increasing the ability of a good job and build relationships good work. (2). Leadership styles need to be considered in improving product innovation with more attention to freedom of employees to finish the job. (3). The dynamics of the environment needs to be improved to meet consumer demand is very diverse.