PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YAMAHA MIO (Studi Pada Harpindo Jaya Rembang)

Triastuti, Masfuana (2010) PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YAMAHA MIO (Studi Pada Harpindo Jaya Rembang). Undergraduate thesis, Diponegoro University.

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Official URL: http://fisip.undip.ac.id/adbis

Abstract

This research aimed to know product quality and promotion toward Yamaha Mio buying decision on PT. Harpindo Jaya Rembang. Research type used in this study was explanatory with population by 1.121 consumers, responded taken by 92 persons. Sampling method used purposive sampling technique. Analysis method used in this research was correlation analysis, simple linier regression and multiple linier regression with program assistant SPSS for Windows. Results of this study showed that product quality variable had significantly influence (partially) toward Yamaha Mio buying decision by 50.4%, promotion variable also had significant (partially) influence toward Yamaha Mio buying decision by 30.3%. Product quality variable and promotion variable concomitantly have influence toward buying decision by 70.2%. Product quality suggestion proposed in this study addressed to the Yamaha Mio producer was to keep its product quality and make efficient fuel. While suggestion for promotion variable, it’s better for PT. Harpindo Jaya Rembang to perform interesting promotion on highly frequency and doing various selling promotion.

Item Type:Thesis (Undergraduate)
Uncontrolled Keywords:Product Quality, Promotion And Buying Decision
Subjects:H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:Faculty of Social and Political Sciences > Department of Business Administration
ID Code:24980
Deposited By:mr administrasi bisnis
Deposited On:27 Dec 2010 11:00
Last Modified:27 Dec 2010 11:00

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