Correlation between perception of fashion product quality and purchasing intention via website on the students of psychology faculty, diponegoro university

Abstract

The rapid development of many of internet marketers used to do business via website to sell fashion products. The presence of online commerce makes shopping patterns change from conventional to purchase online purchasing system. The selection of goods that normally can see clothes directly, holds even try before buy, now changed to only see products with pictures and specifications. This study intends to find out correlation between perception of fashion product quality with purchasing intention via website. Purchasing intention via website is a tendency that directs a person to plan the purchase of a product via website. Perceptions of fashion product quality is an assessment of ability of a consumer fashion products, especially clothing that relates to physical state, functions of products to meet consumer needs. Amounted to 71 research subjects Psychology Faculty Diponegoro University student. Determination sample using propotional random sampling. Data were collected using two psychological scales, namely purchasing intention via website scale and perception of fashion product quality scale. The hypothesis testing method with simple regression analysis. Data analysis using simple regression analysis produced the correlation coefficient of 0.544 with p = 0.000 (p <0.05), indicating that the hypothesis the researchers, that there is a positive relationship between perceptions of fashion product quality with purchasing intention via website can be accepted. It means that more positive perceptions of fashion product quality, the higher purchasing intention via website. Same applies vice versa. Perceptions of fashion product quality provide effective contribution amounted to 29.6% in purchasing intention via website. Keywords: Purchasing intention via website, perception of fashion product quality, female student.