ANALISA SUMBER DAYA DALAM IMPLEMENTASI PROGRAM PUBLIC RELATIONS DI POLITEKNIK NEGERI SEMARANG

FAROUK, UMAR (2009) ANALISA SUMBER DAYA DALAM IMPLEMENTASI PROGRAM PUBLIC RELATIONS DI POLITEKNIK NEGERI SEMARANG. Masters thesis, UNIVERSITAS DIPONEGORO.

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Abstract

ABSTRACT RESOURCE ANALYSES IN THE IMPLEMENTATION OF PUBLIC RELATIONS PROGRAMS AT POLITEKNIK NEGERI SEMARANG This research discusses the use of resources in the implementation of public relations programs at Politeknik Negeri Semarang. The objectives of this research are (1) to know the implementation of public relations programs at Politeknik Negeri Semarang (2) to analyse the use of resources of the implementation, and (3) to know the constraints of the implementation. This research uses qualitative approach. Data collection methods used are in-depth interview, observation, literary and documentary study. The choice of informants is based on purposive sampling method.. Data analyses is done by following the procedures of (1) data reduction, (2) unit processing, and (3) categorization. The result of the research shows that the use of resources in the implementation of public relations programs is not satisfactory. Professionalism and quantity of human resources, training, technical direction, and budget are not adequate to support an ideal implementation of public relations programs. On the contrary the motivation of human resources, the availability of facilities, and the adequacy of authority support the public relations programs implementation. The greatest constraint encountered in the implementation is the relatively small budget provided. Key words: resources, implementation, public relations ABSTRAK ANALISA SUMBER DAYA DALAM IMPLEMENTASI PROGRAM PUBLIC RELATIONS DI POLITEKNIK NEGERI SEMARANG Penelitian ini membahas pemanfaatan sumber daya dalam implementasi program public relations di Politeknik Negeri Semarang. Tujuan penelitian ini adalah untuk: (1) mengetahui implementasi program public relations di Politeknik Negeri Semarang, (2) menganalisa pemanfaatan sumber daya dalam implementasi, dan (3) mengetahui kendala-kendala implementasi. Penelitian ini menggunakan pendekatan kualitatif. Metode pengumpulan data yang digunakan adalah wawancara mendalam, pengamatan, telaah pustaka dan dokumen. Pemilihan informan dilakukan dengan metode purposive sampling. Analisa data dilakukan dengan mengikuti tahapan (1) reduksi data, (2) pemrosesan unit, dan (3) kategorisasi. Hasil penelitian menunjukkan bahwa pemanfaatan sumber daya dalam implementasi program public relations tidak memuaskan. Profesionalisme dan jumlah sumber daya manusia, pelatihan, petunjuk teknis, dan anggaran tidak memadai untuk menunjang implementasi program public relations yang ideal. Sebaliknya, motivasi sumber daya manusia, ketersediaan fasilitas, dan kewenangan yang memadai menunjang implementasi program public relations tersebut. Kendala terbesar yang dihadapi dalam implementasi adalah tersedianya anggaran yang relatif kecil. Kata kunci: sumber daya, implementasi, public relations

Item Type:Thesis (Masters)
Subjects:J Political Science > JA Political science (General)
J Political Science > JF Political institutions (General)
Divisions:Postgraduate Program > Master Program in Public Administration
ID Code:24262
Deposited By:Mr UPT Perpus 2
Deposited On:30 Nov 2010 08:09
Last Modified:30 Nov 2010 08:09

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